Exidy

Exidy, short for "Excellence in Dynamics," was a significant arcade video game developer from 1974 to at least 1986. Founded by H.R. "Pete" Kauffman, the company struggled to compete with industry giants like Atari. Lila Zinter, an Exidy representative, noted in 1983 that despite being innovative, the company faced challenges in marketing their games effectively.
One of Exidy's unique offerings was Fax, a trivia game housed in a distinctive 4-foot-tall wooden cabinet. Similar to "Who Wants to Be a Millionaire?", players answered multiple-choice questions, with faster responses earning more points.
In 1983, Exidy launched a series of light gun games, starting with the popular Crossbow. These games pioneered fully digitized sound for all audio elements. Other titles in the "C" series included Cheyenne, Combat, Crackshot, Clay Pigeon, and Chiller, with Larry Hutcherson as the chief designer. Exidy also produced two rare vector graphics motion cabinet games: Vertigo and Top Gunner.
In 2006, Mean Hamster Software acquired the rights to develop new Exidy arcade games. Later, in 2015, CollectorVision Games obtained rights to the Exidy name and logo.

Notable collaborators: Larry W. Hutcherson Sr., Howell Ivy, Larry Hutcherson, Arlan Granger and Larry Hurcherson