Indie Fund investment was utilised in the marketing of these games.
The first video game about Indie Fund was released on December 14, 2011.
Several successful indie developers created an investment group that loans to subsequent indie developers to aid in bringing indie games to market. Repayment to the indie fund is heavily tied to market success of the game. If the game does not make enough money, then very little of the loan will be repaid. Depending on the funding model decided on before the investment is made, a successful game will payback the total investment or up to 25% more than the total investment.