A tie-in for an organization (especially but not limited to a non-profit one) rather than a for-profit business and/or product.
The first video game about Organization Tie-in was released in 1993.
Besides non-profit organizations. There are trade groups, government, and government entities that occasionally involve themselves in videogame content. Usually this is the mere lending of a charter or even an entire theme from their advertisement, public service announcements, or the like, where the theme or character already has a substantial presence in some other type entertainment tie-in