Fake names

See also: malapropisms

This is usually done to avoid licensing the brand names, getting into legal problems with the brand owner for using their brand, or to avoid being controlled how the brand is depicted.

Most common method is by swapping some letters or using a name that sounds the same or similar.

Some games may opt to use generic naming, turning that "Coca Cola" into plain "soda" and "SPAS-12" into "shotgun", while still retaining the recognizable shape and coloring.